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  1. #1
    New to the CF scene
    Join Date
    Oct 2011
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    What is a back-end CRM?

    Hi guys,

    Ive tried googling this but to no real tangible avail.

    We've been told to look up, or think of how a "back-end CRM" could be developed for an estate agent (its just a question my lecturer posed me, not formal - but its niggling at me) - but I cant seem to find out what is meant by a back-end CRM?

    I cant really find anything specific or specific examples of it - just really broad views (or companies advertising their CRM solutions)

    Anyone got any insights into this / any useful links?

    Im a little lost :/
    Last edited by bobd0le; 05-29-2012 at 04:33 PM.


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