PDA

View Full Version : :: recommend me an optimisation company?



babelfish
Apr 14th, 2009, 01:03 PM
Hi all,

my girlfriend's dad's website needs some serious optimisation to get it higher up in the rankings, he asked me but im struggling to find time and to be honest website optimisation isnt something i enjoy.

can anyone recommend a company that they have used and trust??? does anywhere guarantee their optimisations (i.e. top 5 in google etc)

any quick pointers just in case i have to do it??? (mainly google to be honest)

i know optimisation has come on a long way over the years, but since 95% of my work is done for corporate internets its not something i ever really needed to get to grips with.

babelfish
Apr 15th, 2009, 10:20 AM
anyone?

or any tips on optimisation myself?

abduraooft
Apr 15th, 2009, 10:29 AM
my girlfriend's dad's website needs some serious optimisation to get it higher up in the rankings, he asked me but im struggling to find time and to be honest website optimisation isnt something i enjoy.

can anyone recommend a company that they have used and trust??? does anywhere guarantee their optimisations (i.e. top 5 in google etc) You could find peoples (like me ;)) or companies by posting your requirement in web projects forum, with your budget.


any quick pointers just in case i have to do it??? (mainly google to be honest)

or any tips on optimisation myself?
Can we have a link?

babelfish
Apr 15th, 2009, 10:32 AM
sure :)

http://www.therubberfloorstore.co.uk/

give me a price to get this in the top 5 of google :)

or just feel free to give some tips.

i know i could tweak the keywords, for me they are in the wrong order. i have just lost track of how important keywords, linking etc are in search engines now. it used to be easy 10 years ago ;) now i find it a bit of a black art!

abduraooft
Apr 15th, 2009, 10:47 AM
As we often say, you need to remove all tables used for your layout (http://www.hotdesign.com/seybold/) and make your markup semantic (http://www.boagworld.com/technology/semantic_code_what_why_how/). Then after, you don't have to follow search engines, they will follow your content.

grahamy84
Apr 15th, 2009, 11:01 AM
sure :)

http://www.therubberfloorstore.co.uk/

give me a price to get this in the top 5 of google :)

or just feel free to give some tips.

i know i could tweak the keywords, for me they are in the wrong order. i have just lost track of how important keywords, linking etc are in search engines now. it used to be easy 10 years ago ;) now i find it a bit of a black art!

First I'd recommend that you change the title of your homepage.

It is currently: "Rubber flooring from the rubber floor store"

I see your business is based in lincolnshire so i'm guessing that is where you do most of your business.

How about you change your title to something like:

Rubber floor store: supply and install rubber flooring throughout lincolnshire and the rest of the UK

Therefore when people search for rubber flooring in lincolnshire and/or the UK google will point them in your direction.

I also think you need to condense your description down into something more well...descriptitve. It's as if it's been written with little thought.

"Rubber flooring from start to finish, the Rubber Floor Store is dedicated to bringing you high quality, beautiful rubber flooring solutions. You'll love finding the one that's right for you, you'll love the easy installation, and you'll love to way they look."

I'd delete "Rubber flooring from start to finish as it means very little to me and very few people would search for "rubber flooring start to finish". I'd also take out the word "beautiful" it sounds a bit naff in this respect. I'd also remove the "love the one that's right for you...love easy installation...love the way they look".

That's to be expected, try not to treat the customer like a moron and talk to them as if you were talking to a friend. Include words in the description that you feel people will search for when looking for your product. I'm not in your line of business but how about words like "durable" "inexpensive" "user-friendly" "easy to install" "wide range/selection".

I'd also have an introduction on your homepage at the very beginning. Detailing what it is you do. Then encourage your clients to browse your online brochure.

Try and include a few internal links if you can. The more the better. e.g. "Browse our online flooring catalogue" you could have an internal link there (yeah I know you have one on the image too but it doesn't matter).

There's a few things you can be getting on with.

One last thing...have you submitted your pages to msn, yahoo, google etc? Their spiders will pick your pages up much quicker if you have done so (it's free).

grahamy84
Apr 15th, 2009, 11:03 AM
As we often say, you need to remove all tables used for your layout (http://www.hotdesign.com/seybold/) and make your markup semantic (http://www.boagworld.com/technology/semantic_code_what_why_how/). Then after, you don't have to follow search engines, they will follow your content.

Yeah, CSS is the key i'm afraid, I learnt this after i'd already created a site using tables :-D

babelfish
Apr 15th, 2009, 11:03 AM
hmm, that is an issue. another company designed the site, and he is still paying for the contract on it. so, we dont have access as such to code, i can make suggestions to how they change the keywords etc.

we should get the website released in June, so i could alter the layout then.

grahamy84
Apr 15th, 2009, 11:14 AM
hmm, that is an issue. another company designed the site, and he is still paying for the contract on it. so, we dont have access as such to code, i can make suggestions to how they change the keywords etc.

we should get the website released in June, so i could alter the layout then.

It would have been helpful if the file names were a little more descriptive. e.g. "http://www.therubberfloorstore.co.uk/Buy%20Online.html" could have been "www.therubberfloorstore.co.uk/buy_rubber_flooring_lincolnshire_uk.html"

BTW, it's bad craic that there is a space between "Buy" and "Online"...i'm surprised a pro web designer cocked that up, i'm new to this and it's one of the first things I learned.

I do like the look of the site though.

babelfish
Apr 15th, 2009, 11:19 AM
quick question:

on another site i use graphics for the H1 text (due to making it fit the corporate identity) but also add a <H1> tag but use CSS to make it only visible when printing. will this be picked up by search engines? or are they clever enough to realise that if a user cannot see the text then the search engine shouldnt?

an example:



<h1><img src="images/title_terminator_sales.gif" alt="Terminator Sales" width="170" height="18" class="noprint" /></h1>
<h1 class="printtitle">Terminator Sales</h1>
<p>You can find details of what functions Terminator...

babelfish
Apr 15th, 2009, 11:21 AM
It would have been helpful if the file names were a little more descriptive. e.g. "http://www.therubberfloorstore.co.uk/Buy%20Online.html" could have been "www.therubberfloorstore.co.uk/buy_rubber_flooring_lincolnshire_uk.html"

BTW, it's bad craic that there is a space between "Buy" and "Online"...i'm surprised a pro web designer cocked that up, i'm new to this and it's one of the first things I learned.

I do like the look of the site though.

yeah, the site looks ok and does some clever stuff... but when i looked at the code it is a bit of a mess isnt it! they charged him a fair amount for it too!

grahamy84
Apr 15th, 2009, 11:36 AM
yeah, the site looks ok and does some clever stuff... but when i looked at the code it is a bit of a mess isnt it! they charged him a fair amount for it too!

Someone has been messing around the company I work for as well...that's why i'm trying to create our second website myself. The primary website was made completely in flash. It looks good but they have given zero consideration to the SEO side of the site and they are taking forever to update it to HTML.

babelfish
Apr 15th, 2009, 03:38 PM
i still dont understand why 50% of the sites i look at, in the code they have all the JS and CSS. wtf is the point in that?