View Full Version : Which of these logos do you think is best...

02-18-2003, 06:39 PM
OK, I never really post logos that I am working on, in fact I hardly ever go beyond a circle of about 5 people that I respect, for opinions on graphic design.

However I thought why not ask the friendly, clever people we have on these forums :)

So, I will :D

Basically, my hosting has been growing and growing, and instead of trading under my parent company (XE Group) I have decided to split the hosting off into a company in its own right, and relaunch it.

The comany will be called ithium, and will be at ithium.net and ithium.com. I have the colour scheme down pat, but cannot choose the fonts :S

I have two that I really like - the ones on the left of the image. They consist of two different main fonts for the company name, with two copies of each. The minor differences are that the first logo has two different fonts for the slogan, and the second logo has different sized dots on the "i"s. (I didn't think they looked good small so I enlarged them :))

The logos on the right are ok but I don't like them as much.

My favourite so far is the second logo (bottom left) with the larger "i" dots. However I am wondering if it is as good as the 'plainer' logo above it, because although it looks good tiny (as a button ad, say) it is maybe not as readable as the plain one.

Ahhhh well, your thoughts etc. will be appreciated :)

::] krycek [::

PS - what do you think of the slogan? And, come to that, the name itself? :p

02-18-2003, 06:51 PM
I like the second from the top. The one with the 70's lookin font for the tagline.

02-18-2003, 06:53 PM
Originally posted by dean80
I like the second from the top. The one with the 70's lookin font for the tagline.

...what is a 70's looking font? :confused:

::] krycek [::

02-18-2003, 06:59 PM
Sorry for not being specific. I meant like fonts used during the 1970's era. The second one from the top has that look and feel to it. It's characterized by the type of "E" that you used. Slanted baseline, rounded shape.

I think it looks cool.

02-18-2003, 07:08 PM
heheh I guessed what you meant, but I don't really know what a "70's-type font" is lol :) thanks for explaining that!

Glad you like it... that is currently my (close) second choice.

::] krycek [::

02-18-2003, 09:40 PM
i prefer the one in the middle on the right, although the second one on the left would be my second choice.

02-18-2003, 10:17 PM
im with redhead


02-18-2003, 10:35 PM
top left stands out the most and leaves a more lasting impression.

02-18-2003, 10:49 PM
I like the second one down in the left side. It has the most professional touch - don't use the ones with the fancy fonts, they look so much like what 10-17 year olds design.

02-18-2003, 10:53 PM
soz, don't like any of them. :(

/ me gets coat and exits hastily.

02-18-2003, 11:08 PM
No need to be sad lol... blame it on individuality.


02-19-2003, 12:21 AM
You have a good sense of combination, but you haven't really given any unique sense to any of the incarnations. You made a nice effort with the different colored dots in the i's, but does that really tie into anything? Get more creative with the slogan, you can place it in many different ways that can amalgamate the logo, or keep it separate as you already have...but it can loosen you up creatively.

Consider trying some other effects, like using a crisp sans-serif font (like you have in most of them) but then making one letter extend down into the slogan, and give that letter a bit of serif or unique identity/color/creativity. Tailor the logo to what it is they are doing (if you can, it is actually more difficult than it sounds), and then considerin what kind of incarnation(s) this logo could end up in. Print? Will it be faxed? Envelopes? Will it lose any of the main effect you are trying to go for in those incarnations? (of course, if this is web only, it won't really matter: but make what the client needs, not what you think--it's a fine line, but you're pretty close).

02-19-2003, 04:09 AM
thanks feyd but actually I was just after votes on which logo people like best ;)

well people at the moment, the general consensus is that the first logo is best. Funnily enough I started out aiming for a font like that in my head, and the funny writing font is something that I added because I simply liked the font.

Hmmm out of my close circle of pro friends it's a close call too but I think the first logo wins atm. Oh yeah and that's pro friends as in, other pros who are friends, lol I don't have to pay people to be my friends LOL ;)

As always I started out with loads of ideas and ended up with these. I always do loads of different designs and keep all my prototypes because sometimes I go back and look over them and they give me more ideas. I very much like the simplistic design - logos that are dripping with effects are very much out-of-date because everyone can do them nowadays :) There is a lot to be said for clean, simple designs.

Oh yes and feyd all my logos get used everywhere for everything from letters to website etc. I like to think that those hours I get paid working as a corporate image impact awareness advisor (whoever thought up that name needs to be shot - just call it marketing consultant lol!) are well earned :) That's besides running the rest of my now nine companies lol :p

So feyd I am not trying to be ungrateful but I got the impression that you were being very patronising and although I didn;t ask for the advice you gave, thanks all the same because who knows? I may have needed it - and I would probably do (and HAVE probably done!) exactly the same thing :)

The design is simple for a reason and the dots are coloured for a reason :) I will notify everyone when the site is complete and you will see then

oh and one last thing feyd: it is a work of a few seconds to extend or otherwise modify a letter path, but exactly what would you do? It would look crap (imho) to extend any of the letters down into the slogan! Plus, ALL the fonts shown are sans-serif, and seem crisp enough to me, lol! :p Sometimes "creativity" can just detract from the logo and make things look overworked - I feel that all the logos shown look professional and indeed the simplistic look is very popular these days :)

Part of the reason I like a simple logo is that you can do so much with it. E.g. you can later apply effects and stuff for a certain purpose, without the effects actually becoming part of the logo. Ahhh well here I am getting carried away - each to his own but like I said; thanks feyd for trying to help :)

::] krycek [::

02-19-2003, 04:11 AM
Originally posted by mouse
soz, don't like any of them. :(

/ me gets coat and exits hastily.

hey, come back... do you think I mind? :p not at all! :D I expect I might not like some of the work you do, or tv programmes you like, or books you read :) it's called, personal taste (as ionsurge pointed out)

at least tell me what you don't like? you may well have a good point :)

::] krycek [::

02-19-2003, 04:14 AM
Oh yeah one thing I just thought of; never did I suggest that the logo was finished! simply that I had decided on the colour scheme and couldn't make up my mind as to the fonts :) so feyd, for all you knew there was fancy stuff yet to come! :D lol

also no-one has commented on the name itself, or slogan... I take it no-one hates them with a loathing most unbearable? :p

::] krycek [::