Hello and welcome to our community! Is this your first visit?
Register
Enjoy an ad free experience by logging in. Not a member yet? Register.
Page 1 of 2 12 LastLast
Results 1 to 15 of 16
  1. #1
    New to the CF scene
    Join Date
    Dec 2008
    Posts
    2
    Thanks
    0
    Thanked 0 Times in 0 Posts

    getting hits but no sales

    Hi, my website is stanschipdip.com . According to hostmonster stats I'm getting 2,000 hits per day. I'm near the top on the first page of google and yahoo when putting in "chip dip". I'm just not getting any sales. Could you give some constructive criticism as to what I should do? Thanks.

  • #2
    Regular Coder
    Join Date
    May 2008
    Location
    Lost in Localhost...
    Posts
    702
    Thanks
    3
    Thanked 43 Times in 42 Posts
    Well, the hits are a good thing. Your near the top of Google and Yahoo which is brilliant for online sales. However, not being harsh, your website doesn't look professional. I would be put off ordering from you if I saw that site. There is no identifying logo that fits in with the site, and the images are from the 90s. With a proper redesign I think you could boost your sales by quite a lot.

    Would you be interested in using ecommerce software? Heres a link to some:
    http://www.oscommerce.com/
    http://www.zen-cart.com/
    http://www.opencart.com/

    If not, I strongly advise a redesign.

  • #3
    Master Coder
    Join Date
    Jun 2003
    Location
    Cottage Grove, Minnesota
    Posts
    9,470
    Thanks
    8
    Thanked 1,085 Times in 1,076 Posts
    I agree ...
    The site looks horrible ... and I'm not trying to be offensive ... that's the fact.

    You should also consider sending people free samples.
    They would register and a free sample(s) to one household.

    I know of a maple syrup family operation in New England that give
    away free samples and now, they cannot keep up with orders anymore.

    You can find free CSS templates that are (free) and look modern and very nice.
    It would just require some small customizations.

    Nothing wrong with PayPal ... so you can keep that,
    but don't have links that are dead ends (like the PayPal logo).

    A face-lift for the site, better graphics, and free samples ...
    you'll have more sales than product (which is a good thing).

  • #4
    Regular Coder
    Join Date
    May 2008
    Location
    Lost in Localhost...
    Posts
    702
    Thanks
    3
    Thanked 43 Times in 42 Posts
    Here are some free website templates you can download like mlseim said:

    http://www.freewebtemplates.com
    http://www.freewebsitetemplates.com/
    http://www.freesitetemplates.com/templates/free/
    http://www.metamorphozis.com/free_te..._templates.php
    http://www.freelayouts.com/websites
    http://www.templatesbox.com/templates.htm

    Have a look through them and see if any of them take your fancy
    If you need any help modifying them, just ask.

  • #5
    Regular Coder jamesicus's Avatar
    Join Date
    Oct 2008
    Posts
    106
    Thanks
    0
    Thanked 11 Times in 10 Posts
    Always bear in mind that it is the quality and usefulness of the content and the ease of navigation through it that are of the greatest importance to most web page users.

    JFP
    Last edited by jamesicus; 12-23-2008 at 05:08 PM.
    Web Developer Tool Kit - for creating Standards compliant and Interoperable web pages
    W3C Markup Validation Service - validate HTML code for reliable rendering in all Browsers
    WAVE accessibility evaluation tool - check page structure, image alt text, form labels, etc.

  • #6
    Master Coder
    Join Date
    Jun 2003
    Location
    Cottage Grove, Minnesota
    Posts
    9,470
    Thanks
    8
    Thanked 1,085 Times in 1,076 Posts
    james is absolutely correct ...

    This particular case does have the affect of "a guy selling out of his garage" ...
    so the look is really important. The content should pertain to what you're selling,
    and nothing else. Make people want to buy it, and offer the free sample(s) if they
    register their name, email and home address. They should at least get something
    for their effort, and you'll get sales ... I guarantee it.

  • #7
    New to the CF scene
    Join Date
    Dec 2008
    Posts
    2
    Thanks
    0
    Thanked 0 Times in 0 Posts
    Thanks for your responses. How would I modify a template?

  • #8
    Master Coder
    Join Date
    Jun 2003
    Location
    Cottage Grove, Minnesota
    Posts
    9,470
    Thanks
    8
    Thanked 1,085 Times in 1,076 Posts
    First you find the CSS template that you really like.
    It will have the layout you want, the color scheme, the "look" that you want.

    Then you download that template.
    It consists of the main HTML file and one or more CSS files plus photos and images.
    Most of us do our coding by hand, but you could use Dreamweaver ... dig into the
    code and see how they display the images. Substitute your own images and text.

    It's important to have as many good, clear, close-up photos of the products as
    you can. A really nice professional graphic logo would be good (that could be done
    extra by a professional graphic artist ... www.graphic3.net something like that?)

    If someone could draw you a good Caricature drawing of Stan, that would be good.
    The picture you have now really looks bad.

    =================

    If you could come up with the template you like (by browsing the internet)
    See Millenia's list. And you can provide some good photos, and some graphics,
    someone like myself could do the coding for you for a token fee ... or in exchange
    for a dozen or so of Stan's Chip Dips.

    PM me if interested.

    You would also have to provide the programmer with all of the FTP account info,
    and possibly the PayPal info, unless you can do the PayPal part yourself.

  • #9
    Master Coder
    Join Date
    Apr 2003
    Location
    in my house
    Posts
    5,211
    Thanks
    39
    Thanked 201 Times in 197 Posts
    I can't add much to the comments above, except to stress that the design desperately needs an upgrade. keep it simple, clear, easily navigable and with good content. free samples work too - I know that from a friend who locally makes homemade jams and chutneys. one taste and he invariable gets a sale, mostly of more than one items and usually of more than one flavour.

    If your product 'sells itself', then free samples are definately the way to go. it will pay for itself.

    bazz
    "The day you stop learning is the day you become obsolete"! - my late Dad.

    Why do some people say "I don't know for sure"? If they don't know for sure then, they don't know!
    Useful MySQL resource
    Useful MySQL link

  • #10
    New to the CF scene
    Join Date
    Dec 2008
    Location
    Georgia
    Posts
    2
    Thanks
    0
    Thanked 0 Times in 0 Posts
    I would definetely agree with that you should consider a site redesign. make sure that the graphics that you choose is high resolution optimized for the web.

  • #11
    New Coder
    Join Date
    Dec 2008
    Posts
    59
    Thanks
    3
    Thanked 0 Times in 0 Posts
    Quote Originally Posted by pbreech View Post
    I would definetely agree with that you should consider a site redesign. make sure that the graphics that you choose is high resolution optimized for the web.
    I second that.

  • #12
    New to the CF scene
    Join Date
    Dec 2008
    Location
    in the Chi
    Posts
    2
    Thanks
    0
    Thanked 0 Times in 0 Posts
    honestly, you are selling a food item, and the site makes it seem like you are mixing this stuff up in your kitchen. You should show a high res pic of your dip in a sealed container so people know it is done right.

    sori
    Last edited by WA; 12-31-2008 at 08:25 AM.

  • #13
    Regular Coder
    Join Date
    Jun 2008
    Location
    SE Wisconsin, US
    Posts
    222
    Thanks
    1
    Thanked 20 Times in 20 Posts
    Regarding your number of hits... make sure that these are human visitor hits and now just spiders crawling your site. I had a client ask me a similar question regarding his ZenCart based site. He was getting something like 4000 hits per day. After adding Google Analytics and tracking human visitors via JavaScript, this number went down to 4-6 unique visits per day.

    I agree with the concerns others have posted about site design. However, looking at the results in Google and Yahoo for the term "chip dip", I don't think this is a good choice of keywords for your site. In my opinion, the direct competition for your type of product on this term is weak. In some cases, being found where your competitors are not can be a really good thing - I dominate over 2 dozen search terms and get qualified leads to my site just because I'm the only one that shows up that's relevant. Unfortunately, that's not the case here.

    I ran this term through a keyword tool which reported back that only 40,500 searches for the term "chip dip" were performed on this term in the month of December. All other derivations, such as "chip dips" and "chip dip recipe", were all under 2000 per month or there wasn't enough data to report.

    By comparison, a word such as "appetizers" had 673,000 searches in December. kraftsfoods.com and appetizerstogo.com are putting multiple PPC ads for that "appetizers". I think it's much more valuable. It will take more time to rank on a more competitive phrase, and on-site factors will not be enough to carry the day on this one.

    You'll have much better results going after multiple higher-value words and using some good SEO techniques along the way.
    Milwaukee Web Designer and SEO Milwaukee Firm specializing in ASP.Net, C#, VB.Net, SQL Server and Access.

  • #14
    Master Coder
    Join Date
    Jun 2003
    Location
    Cottage Grove, Minnesota
    Posts
    9,470
    Thanks
    8
    Thanked 1,085 Times in 1,076 Posts
    I wanted to bump this post because I helped Larry come up with a better design.
    Much better than the old design.

    Old Design:
    http://www.stanschipdip.com/index_old.html

    New Design:
    http://www.stanschipdip.com

    Also note that we are using a "free template" from a CSS template site.
    Maybe not the most creative, but it was quick and easy to use.

    Constructive comments please.


    .
    Last edited by mlseim; 01-30-2009 at 02:49 PM.

  • #15
    Supreme Master coder! abduraooft's Avatar
    Join Date
    Mar 2007
    Location
    N/A
    Posts
    14,852
    Thanks
    160
    Thanked 2,223 Times in 2,210 Posts
    Blog Entries
    1
    Well, in the SEO point of view, I think you need to add an <h1> tag at the top to show the title of the site. (You may check the outline by FF's developer toolbar, which says [Missing Heading] as of now)

    Edit: .. and the second page has got only 3 links in the navigation list and the last page has only 2. Is that intentional?
    Last edited by abduraooft; 01-30-2009 at 02:57 PM.
    The Dream is not what you see in sleep; Dream is the thing which doesn't let you sleep. --(Dr. APJ. Abdul Kalam)


  •  
    Page 1 of 2 12 LastLast

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts
    •