Anybody have experience with Pinterest rich pins? I am trying to convince our website team that its worth investing time in but they are skeptical. I'm unable to speak to my developers so I had to ask here. I need to know what exactly needs to be done and how labor intensive that will be. Pinterest let us know that all that needs to be done is add a metatag structure on our website template that will collect the information that we need. Here's the link they sent me to to learn more but it looks a bit like jibberish to me. http://developers.pinterest.com/rich_pins/
Any help will be much appreciated. Thanks!