If this will be a graphical interaction, like actually turning a page,
you should use Flash, with an XML file system for the Content Management.
Hire a Flash programmer to develop the graphics and animation,
then use a CMS system to affect the articles, photos, etc with XML files.
Flash works good with XML.
It's a big project though.
You didn't this in the PHP/MySQL section, but that's what will be the main scripting you use.