There are a lot of things to consider when it comes to making a website look good. Graphics are just a part of it. But before I overwhelm you let’s just talk about your site’s graphics first:
Professional looking websites use clear and crisp graphics and ideally professional photographs to support the message. On your home page that big graphic is blurry and I can see that you just have scaled it up, probably from the size of the logo at the top left. You should use a high resolution image, never scale small graphics up. The photos on the about page also look a little “home made” and unprocessed. It helps to learn a bit about lighting and perspective in photography to make images interesting. And you can still make something of badly exposed photos by tweaking the levels with your favorite photo editing software.
Other things that make a website look professional include the overall layout (clearly defined sections, column layout, grid system
, baseline grid
), a well attuned color scheme, good font selection (different fonts for headlines and regular text, see combining typefaces
) and appropriate sizing.
Regarding the column layout I mentioned earlier: Too long lines of text are harder to read. I’d suggest an absolute maximum width of half your current page’s width for continuous text. And if you’re wondering what to put in the empty space then, it might be worth rethinking the whole concept, i. e.: do you need so many pages or can things be put on one page, too? For example, I can already see that the home page basically has no content so you could save that, or rather make the “about” page the home page. And you could as well put the media page’s content into that “about/home” page to fill up the space you got earlier.
A well structured layout with easy to read content that requires just few clicks to reach makes a website professional looking and fun to browse.