Well there are a few things. First you are using " quotes without escaping them in the string. So each " Flash sees, it thinks it hsould be the end unless its escaped. Better yet, use a ' single quote on the outside and " double quote on the inside, or vice versa.
Now the other issue is that you should not try to embed the swf like you would in HTML, you should use
and have a blank movieClip (or create one with AS) called movieClipToLoadInto or whatever you want.