thanks for your reply! very thorough thought process without just slapping some code down for me to decipher; i appreciate that when trying to grasp something. this'll take me a while to figure out no doubt, so any other thoughts or opinions on the best way to go about this would be greatly appreciated while i try and get my hands dirty! i'll post when/if i'm able to find a solution.
p.s. - the test url i posted is just a simple example. in my real site, the divs being faded contain multiple img's and text among other things; the logic is still the same as replied, just applied to these container divs instead of specific imgs?