“PSD to HTML” is part of any web development work when the design needs to be converted into a working website. Anyone who is doing front-end web development (writing HTML/CSS/JS) is doing this as part of their projects. Any of the website “themes” or “templates” you see has once been a plain image and had to be converted to HTML in some way, there is no “trend” to it.
I’m doing such stuff almost every day and usually, in professional environments with division of work, there is a designer doing the graphics, a front-end developer converting these graphics into a functional website template (sometimes this can be one and the same person), and possibly a back-end developer implementing the plain HTML templates in a CMS or making them fully functional with custom server-side coding (e. g. implementing form processing etc.). And all these “we do PSD to HTML” people are probably just a part of this workflow, where an agency gets a commission to develop a website, and they hire a designer, and then hand the designs over to the “PSD to HTML” guys. And yes, if you’re good at it you can be successful in this.
I haven’t come across a layout/design that I wasn’t able to convert into an HTML template but this depends on your skills and your aspiration. And there can certainly be some frustration when you get badly designed images from a bad designer. But in that case you have to be confident and tell them what’s feasible and what’s not. Good web designers have an understanding of user interface/interaction design and with well thought out designs you will barely have problems (but as said, it also depends on your skills; I’ve even had people come to me, asking me to fix an HTML template that some untalented and/or lazy “PSD to HTML” developer has screwed up and given up before).
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Last edited by VIPStephan; 07-11-2013 at 12:33 AM..