Building a Great Web Design Portfolio – 10 Best Tips & Examples
1. Have a clear logo and tagline
Your logo is your brand; your tagline is who you are. In the short-attention-span internet age, you need to be able to capture attention and answer the question “why?” very quickly. Otherwise, the visitor will click the back button very quickly. Your portfolio is not exempt from this.
By having a clear logo and tagline, a potential client will quickly see who you are (your name is in the logo, and the style of the logo will give a sense of your design style) and what you do (the short description you offer in your tagline).
Make the logo representative of your design style, and make the tagline short and descriptive of the value you can give to a potential client. Remember: quickly answer the question “why?” or the visitor will bounce outta there quicker than, um, a really bouncy ball.
2. Make it easy to contact you
What’s the ultimate point of making a portfolio? To get clients – and get paid. The easier you make it for a visitor—a prospective client—to be able to contact you, the greater the chance you’ll end up getting his or her work – and get paid.
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