Someone PLEASE tell me what I'm doing wrong. MySQL can't be this difficult to use.

mysql> create user 'bbowlusr'@'localhost' identified by 'bbowlpsw.01';
Query OK, 0 rows affected (0.00 sec)

mysql> \q

jay@hostname:~/web/bb$ mysql -u root -ppassword mysql

Welcome to the MySQL monitor. Commands end with ; or \g.
Your MySQL connection id is 170
Server version: 5.0.51a-3ubuntu5.4 (Ubuntu)

Type 'help;' or '\h' for help. Type '\c' to clear the buffer.
mysql> grant all privileges on *.* to 'bbowlusr'@'%';
Query OK, 0 rows affected (0.00 sec)

mysql> flush privileges;
Query OK, 0 rows affected (0.00 sec)

jay@hostname:~/web/bb$ mysql -u bbowluser -pbbowlpsw.01 bbowl09
ERROR 1045 (28000): Access denied for user 'bbowluser'@'localhost' (using password: YES)