I have made an index page for several driver installation files for my tools CD but when I click on the URL for an .exe file the browser wants to save the file to disk rather than run the install file.

This is the code I currently have:

<a href="ADSL/Askey USB PC Driver Installer 3.1.0.exe">ADSL Router modem Askey USB PC Driver Installer 3.1.0</a>

Is it possible to make the .exe files run when clicked on? I don't know the correct terminology or keywords to use so my searches have been fruitless so far.

Thanks!