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  1. #1
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    Question Two Column Newsletter - Positioning issues (cross-browsing compatibility

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    		  	        PAGE ONE
    
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    			<img src="http://www.globaldairyplatform.com/SiteCollectionImages/NewsletterImages/2012_09/header.jpg" id="header_image" alt="Platform 2012"/>
    			<h1>Working together to tell dairy's story</h1>
    			<h2>The interconnected challenges of the current marketplace make collaboration among dairy executives more important now than ever.</h2>
    
    		  <div id="column1_page1">
    		  	  <p>As CEO of Denmark's Arla Foods amba, Global Dairy Platform (GDP) chairman Peder Tuborgh is well aware of the forces 
    			     currently shaping the global community's concern regarding what they eat today and what they are going to eat tomorrow.
    			     <br />
    			     <br />
    				 "We are at a time when global leaders are considering the diverse issues surrounding food and nutrition security as essential factors towards the development 
    				 of a sustainable global diet," said Tuborgh. "The future of dairy may really depend on whether we can catch their ear with our story fast enough."
    				 <br />
    				 <br />
    				 A man of few words, Tuborgh is very direct where he believes the focus of GDP's activities needs to be.
    				 <br />
    				 <br />
    				 "Creating a strong and unified communications platform is an imperative. We need to get our collective voices out there."<br />
    			   </p>
    			   <p>
    			   <span id="coordinating">Coordinating our message</span><br>
    			   	  As a trained marketer - Tuborgh first joined Arla in 1987 as a marketing director after honing his skills in marketing and product management at 
    			  	  MD Foods - he knows there is much power in communicating the goodness around dairy globally in a clear and coordinated fashion.
    			  	  <br />
    			  	  <br />
    			  	  "Even before we came together to organize GDP, I felt that there's so much more potential to communicate around dairy," said Tuborgh. "Much of what we do individually is push information 
    			  	  in a responsive manner. But what about when we have a collective thought or viewpoint that we really need to promote as a singular voice? GDP gives us the ability to do that."
    			  	  <br /> 
    			   </p>	 
    			   <p>
    			   <span id="raising">Raising awareness</span><br> 
    			   	  With GDP now firmly established, Tuborgh thinks the time is right to take the communications aspect of the organization a step further - especially in terms of bringing to
    			   </p>
    
    
    			   <div id="column2_page1">
    			   	<div id="peder">
    			   	 <img src="http://www.globaldairyplatform.com/SiteCollectionImages/NewsletterImages/2012_09/PeterTuborgh.png" id="pedersize" alt="Peder Tuborgh" />
    			   	</div>
    			   	 <p>
    			   	 	life research findings that the group has been coordinating.
    			   	 	<br />
    			   	 	<br />
    				   "GDP is a great benefit to the dairy industry in many ways and has done a huge amount of work in building the fact-based and data-driven case for 'why dairy,' especially 
    				   around nutritional richness," he says. "There are so many things that can be said and are being said, but it's not happening in a coordinated way, so I think the starting 
    				   point is to raise the awarenessof that work in a unified way."
    				   <br />
    			   	 </p>
    
    			   	 <p>
    			   	 <span id="Collobrating">Collaborating for success</span><br>
    			   	 	To do that, Tuborgh notes, the organization needs to create a communications network that enables a dialogue among participants on ways to use pre-competitive research to 
    				   address common issues and influence perceptions. If GDP could manage to do that, he imagined that the sky was the limit for dairy consumption.
    				   <br />
    				   <br />
    				   "In the simplest of terms, one of your main objectives when it comes to our business is how we will successfully tell people about us and our business," says Tuborgh. 
    				   "As we look toward the future, an inevitable question is whether the current global diet is sustainable - nutritionally, ecologically, socially, and economically. I do 
    				   believe this presents a great opportunity to tell a compelling story about how dairy meets those various needs."
    			   	 </p>	
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    		  	        PAGE TWO
    
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    		<div id="wrapper2"> 
    
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    		  	<h3>Refined Mission and Strategy Reflects Evolution of GDP's Work</h3>
    
    		  	<div id="column1_page2"> 
    		  		<p>
    		  			 An organization's strategic plan is most effective when it is a living document that is updated and refreshed as the organization achieves successes and identifies new needs.
    		  	        <br /><br />
    		  	        With that in mind, in March of this year, the GDP Operational Committee met in Copenhagen to refine the organization's strategy and to re-validate the current direction. The revisions to the mission, 
    		  	        vision and key objectives (see figure below) were unanimously endorsed by the GDP Board at its June meeting.
    		  	        <br /><br />
    		  	        "The idea was to chart a path that reflected the growth and evolution of the industry," commented Professor Toon van Hooijdonk, Deputy Chairman of the GDP Board. 
    		  	        "We know this will create a strong foundation for the future."
    		  	        <br /><br />
    		  	        The underlying strategy continues to reflect the principles of insight and understanding, progressive thinking and global awareness that GDP was founded upon and is framed by five visions of success.
    		  	         <br /><br />
    		  	        The changes reflect the latest evolution in the organization's work and will ensure that GDP remains on the leading edge of key issues being faced by its membership.
    		  	        <br /><br />  
    		  	        "This refinement of our mission, vision and key objectives is the result of the broader perspective that has come over the past few years," says GDP Executive Director
    					Donald Moore. "These statements better reflect our
    		  		</p>	
    
    		  		<div id="column2_page2">
    		  	   <p>
    		  	   	   higher purpose and the role that our members play in setting the pathway for dairy's future. They capture who
                       we are, what we do and what we aspire to be. "
                       <br /><br />
                       More detail on the vision, mission and updated key objectives will be shared at the Annual Meeting to be held in Cape Town, South Africa on November 2nd.
                   </p>
    
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                   	<div id="bluebox_header">Execution Priorities</div>
                   	<span id="italic_text">
                   		 GDP has identified three Execution Priorities critical to delivering on the refreshed strategy:
                    </span>
                   		<ol>
    						<li>
    							We must develop a unifying theme/higher purpose that connects the work we are doing in a way that inspires the membership to get involved.
    						</li>
    						<br />
    						<li>
    						    We must ensure that the work we are doing is underpinned by sound science and that the scientific community are supportive of and aligned with our objectives.
    						</li>
    						<br />
    						<li>
    						     We must develop consistent messaging and establish pro-active communications networks to promote in a more compelling way the results the industry is achieving.
    						</li>
    						<br />
    					</ol>
    
                   </div>
                   </div>
    		  		</div>
                   <div id="footer2">
                   	  <img src="http://www.globaldairyplatform.com/SiteCollectionImages/NewsletterImages/2012_09/ObjectiveChart.png" id="page2_footer" alt="GDP's Vision, Key Objective and Mission" />
    
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    		  	        PAGE THREE
    
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    		  	  <div id="japan">
    		  		<h1 id="header3">GDP Welcomes New Member</h1>
    		  		<span id="italic2_text">Please join us in welcoming Global Dairy Platform's newest member, Japan Dairy Industry Association:</span>
    		  		<image src="http://www.globaldairyplatform.com/SiteCollectionImages/NewsletterImages/2012_09/JDIA.png" id="japan_image" alt="Japan Dairy Industry Association" />
    		  		<p>
    		  			The Japan Dairy Industry Association is a Tokyo-based nonprofit organization that contributes to the sound development of Japan's dairy industry and the improvement of public health in Japan. Working with 66 regular members and 83 supporting members, they are focused on planning ways to improve the hygiene and quality of milk and dairy products through improvements to dairy industry operations.
    		  		</p>
    		  	  </div>
    
    		  	  <div id="column1_page3">
    		  	  	<h1 id="header4">New desk-side reference tool provides consistent data points
                        and messaging on dairy, saturated fat and cardiovascular disease
                    </h1>
                    <div id="column1_content">
                    	<p>
                    		GDP recently distributed the second edition of Current Evidence about Dairy, Saturated Fat and Cardiovascular Disease as a desk-side reference tool, which provides highlights and interpretations of published research on this controversial topic as it relates to dairy consumption.<br>
                    	<img src="http://www.globaldairyplatform.com/SiteCollectionImages/NewsletterImages/2012_09/HandoutCover.png" id="handoutcover" alt="Dairy Handout Cover" />
                    		<br>
                    		<br>
                    		The tool will make it easier for dairy industry researchers/scientists and marketers to quickly access and present consistent data points and messaging when they are working with decision-makers.
                    		<br>
                    		<br>
                    		"Science has a critical role in informing policy guidance about diet and health," said GDP Technical Director Cindy Schweitzer, PhD. "By discussing the data and aligning our conclusions as an industry, we can more effectively advise authorities or consumers
                    	</p>
    
                    	
    
                    	<h5 id="header5">GDP Names New Communications Director</h5>
                    	<p>
                    		GDP is proud to announce the hiring of Jerreau Beaudoin as Communications Director. He comes with 17 years of experience leading the development and implementation of communications programs at three top
    						international healthcare companies - Baxter, Abbott and Medline.
    						<br />
    						<br />
    						"Jerreau has a solid track record of working with leadership teams to define and create messaging and collateral that ensures voice, tone and consistency," said Donald Moore, GDP Executive Director.
    						"He will be a valuable asset to our team and our membership as we begin developing the strategic storylines necessary to drive our messaging."
    						<br />
    						<br />
    						Most recently Beaudoin served as Director of Communications at Medline Industries, Inc., where he revamped the communication function and built a robust communication program focused on promoting
    						operational excellence and raising awareness of innovation-driven solutions. Prior to
    					</p>
    
    
    
    
                    	<div id="column2_page3">
                    		    <p>
    								and address research needs for a particular issue."
    								<br />
    								<br />
    								The tool contains three overarching statements that were derived from the scientific evidence:
    								<br />
    								<ul>
    									<li>
    										There is no consistent scientific evidence that consumption of dairy products such as milk, cheese or yogurt causes an increased risk in cardiovascular disease (CVD).
    									</li>
    									<br />
    									<br />
    									<li>
    										Public health authorities worldwide recommend daily consumption of dairy products to maintain good health.
    									</li>
    									<br />
    									<br />
    									<li>
    										Growing evidence points to a reduction in vascular diseases associated with milk or dairy product consumption, despite its saturated fat (SFA) content.
    									</li>
    									<br />
    								</ul>
    								Updates and new information will be distributed in both hard and electronic copies as they become available.
    						   </p>
                    	</div>
    
    						   <div id="column2_contentp3"> 
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    						   	<img src="http://www.globaldairyplatform.com/SiteCollectionImages/NewsletterImages/2012_09/Jerreau.png" id="computerguy" alt="Buisness Man at Desk" />
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    						   	<p>
    						   		that he led Global Communications for Baxter’s Renal division, where he developed media, partnership and government relations opportunities to support awareness and understanding of how home dialysis improved patient quality of life.
    							    <br />
    								<br />
    								"I am excited to be joining the team and industry at a time when the process of globalization is gaining momentum," said Beaudoin. "With dairy being one of the fastest growing food sectors, there's a great opportunity
    								to help build and spread the positive messages and attributes of our products."
    							</p>
    
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    		  <!--------------------------------
    
    		  	               PAGE FOUR
    
    		  	     ---------------------------------->
    
    			<div id="wrapper4">
    				<h6>Work Group and Project Updates</h6>
    			<div id="page4"> 	
    				<p>
    					GDP hosted a Protein Marketing Workshop in early April to bridge advances in protein quality research with marketing ideas that could lead towards a profitable commercial pathway for the dairy industry.
    					<br />
    					<br />
    					Four sessions covered a range of topics comparing dairy protein content to other food sources in terms of nutritional quality, environmental resourcing, competitive marketing and contribution to a healthy diet and lifestyle.
    					<br />
    					<br />
    					Papers and actions from this meeting are all available on the GDP Member Website.
    					<br />
    					<br />
    					<span class="asterisk">* * * * * * *</span>
    					<br />
    					The <span class="bold">CSAB meeting</span> held in Brussels in May focused on helping GDP advance the execution of the 2012 Strategy and Roadmap. Split into three working groups, the CSAB developed ideas around the following topics:
    					<br />
    					<ul>
    						<li>
    							How to change the focus among regulators/scientists/consumers from demonizing single nutrients (or foods due to content of single nutrients…) to accepting whole foods and the complete nutrient package?
    						</li>
    						<br />
    						<li>
    							How to ensure that dairy is a vital component of a sustainable diet?
    						</li>
    						<br />
    						<li>
    							How to create/support a global effort to pro-actively champion the dairy message?
    						</li>
    						<br />
    					</ul>
    					<span class="bold">GDP</span> staff is working to integrate suggestions from the meeting into their workplans.
    					<br />
    					<br />
    					<span class="asterisk">* * * * * * *</span>
    					<br />
    					The 3rd Annual <span class="bold">GDP-IMP Marketing Meeting</span> took place in Tel Aviv in early June.
    					<br />
    					<br />
    					In advance of the meeting, GDP &amp; IMP co-funded a study
    					<br />
    					Behaviour &amp; Attitudes into the Development of a Global Marketing Architecture for Dairy. The meeting work-shopped the outputs from the study to develop the next level of granularity on a series of six positioning territories for dairy.
    					<br />
    				</p>
    				<br />
    	</div>
    
    				<div id="shadow2"></div>
    				<div id="gdpschedule">
    					<span class="gdptext">
    						<p>
    							<span id="schedulebold">GDP Announces Schedule for Meetings in Cape Town, South Africa</span>
    							<br />
    							<br />
    							Agendas are taking shape for the GDP events being held November 2nd and 3rd in Cape Town, South Africa.
    							<br />
    							<br />
    							The Annual Meeting will highlight our collaborations within a variety of
    							scientific, marketing and communication groups. At the Commercial Members Meeting, there will be an exclusive
    							first look at phase one findings from our study assessing the feasibility of an industry sustainability standard.
    							<br />
    							<br />
    							We look forward to you joining us to network with colleagues and engage
    							in dialogue on the advancement of dairy throughout the world.
    							<br />
    							<br />
    							<span id="unordered">
    								<ul>
    									<span class="underlinetxt">Friday, 2 November</span>
    									<li>
    										6th GDP Annual Meeting
    										<br />
    										Lunch:12:30
    										<br />
    										Meeting: 13.15 to 17.00
    									</li>
    
    									<li>
    										Cocktail Reception: 18.30 to 20.00
    									</li>
    								</ul>
    								<ul>
    									<span class="underlinetxt">Saturday, 3 November</span>
    									<li>
    										GDP Commercial Members Meeting
    										<br />
    										07.30 to 13.00
    										<br />
    										Breakfast and lunch will be served
    									</li>
    									<br />
    									<li>
    										GDP Board Meeting: 13.30 to 16.00
    									</li>
    									<br />
    									<li>
    										CEO Dinner Transportation from hotel(s) at 19.00
    									</li>
    								</ul></span>
    							<div id="boxfooter">
    								Event Questions: Contact Kathy Laning at +1-847-627-3389 or <a href="mailto:kathy.laning@globaldairyplatform.com">kathy.laning@globaldairyplatform.com</a>.
    							</div>
    
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  • #2
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  • #3
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    Any help would be greatly appreciated


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