so i came up with this idea that my boss is very interested in and wants to go forward with, the idea is that they have a product and its packaging can be totally customized...the way they do this now is that the customer calls sales to place the order then sales goes to the designers and so on(long and cumbersome)...we want to put this service online kind of like how nike does there customizable shoes online and customers can place orders so its more stream lined, i have a pretty good idea about how i would do the front end of this, all in flash, no problem, but the back end is what im a little weary about, is it java, xml, php? im sure its a combination but any suggestions and help on how i could get this thing working would be great...

thanks a lot