Stuggling in Google - what is wrong with site please?

[Azam.net]

My friend has this online toy store (http://www.hibba.co.uk). It has a fair number of inbound links, but he's getting very little traffic from Google.

It's doing OK in MSN and Yahoo, but despite significant endeavours, it is not getting anything like prominent listings in Google.

The site has been created with Netojbects fusion.

That advice would you give please to help it get listed in Google? Don't hesitate to criticise if you feel that something is being wrong - that is the only way we will learn.

Many thanks :p

[Carradee]

I may be wrong about Google, but I think they evaluate page content. I see very little actual text on the pages. Might that be the problem?

Disclaimer: I'm just trying to offer some thought to maybe jump-start others' ideas. :)

-'Dee

[oracleguy]

Also, if any keywords that are in the meta tags aren't found in the body text (not in images, actual text) on the page, Google tends to rate your page lower.

Not that might help the Google rating but the left hand navigation could easily be re-done using CSS and text and not require images.

[Graft-Creative]

I think the fact that the site is so very, very badly coded doesn't help.

You have a bunch of stuff in the code (which is what Google looks at) like:


<TR VALIGN=TOP ALIGN=LEFT>
<TD WIDTH=16 HEIGHT=10><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=16 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=7><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=7 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=105><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=105 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=8><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=8 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=34><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=34 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=3><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=3 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD></TD>
<TD WIDTH=5><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=5 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=33><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=33 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=6><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=6 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=100><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=100 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=9><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=9 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=33><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=33 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=13><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=13 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=89><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=89 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=13><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=13 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=22><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=22 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=20><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=20 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD></TD>
<TD WIDTH=10><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=10 HEIGHT=1 BORDER=0 ALT=""></TD>
<TD WIDTH=7><IMG SRC="./assets/images/autogen/clearpixel.gif" WIDTH=7 HEIGHT=1 BORDER=0 ALT=""></TD>
</TR>


...which means absolutely nothing to SEs. or humans for that matter.

The whole site needs re-coding, with semantics in mind.

Kind regards,

Gary

[Dalziel]

Re-code it better using CSS and proper semantics in your HTML/XHTML. Keep coding in the page to a minimum.

This will help speed, bandwidth and search engine ranking.