Parse Error?

Hi there
Just wondering what's wrong with this??

I'm getting this error:

Parse error: parse error, unexpected T_ENCAPSED_AND_WHITESPACE, expecting T_STRING or T_VARIABLE or T_NUM_STRING in /yadayada/session4.php on line 31

This is line 31:

<?php echo "$_SESSION['product']."?>\

Did I screw something up?

Remove the double-quotes and period.

Thanks Kid!
It worked... Diddn't even see that... I cut and paste that from another series of code I had.