can a string be made out of this....?

i think im always going to be classed as a novice at php....

but anyway... could someone please help me out with this


print <<<EndXMLBlock
<story>
<name>$sTitle</name> <br />
</story>
EndXMLBlock;


the above is a piece of code that prints the bit inbetween with the structure and tags included! however... im wondering is it possible to put that into a string which can be called at some point?

$string='<story>
<name>$sTitle</name> <br />
</story>';