View Full Version : Approaching potential customers

12-11-2005, 03:02 AM
Tonight I saw a company whose website could improve.

Now I started out writing an e-mail to them...

Well and got kinda stuck there.

Are there any examples of e-mails you could write?
What things should the e-mail contain, what things absolutely not.
Should you keep it short or long?

This would be an important order for me, so I wouldn't want to muck up.

12-11-2005, 03:39 AM
Well you certainly don't want to insult them. You should word things carefully. Instead of saying their website sucks point out areas of the website that you could improve or enhance. This is where you have to have salesman skills. You have to make them believe that their site which they probably already shelled out a pretty penny for needs a facelift.

12-11-2005, 08:44 PM
Features & Benefits: This little phrase is at the core of most sales approaches.

Tell them what features you could add, or improve on, and exactly (or as near as possible) how this will benefit them, and their customers. Also relate this to actual results you have achieved for other companies/individuals.

As Spookster said - avoid slating anything: They may love their site just as it is, you could be insulting someone's personal judgement, maybe the company director chose the current design & commisioned it.

It's a tough one, but try to concentrate on the positive changes you can offer.

Personally I'd try to come up with a generic, punchy, not too technical email on how you could improve anyones website - leaving out any reference to the company itself, or it's site.

Then follow up with a call or email detailing the specifics re: the company you're trying to sell to.

Hope that helps,