dealmaker
10-20-2005, 07:15 AM
Hi,
I am implementing a Google Adwords-like Text Ad thing. In Adwords, advertisers enter keywords and phases in their ads. When visitor visits a webpage with potential Google text ads, I want to know how they link the webpage to the actual text ads? Linking those text ads to the webpage is easy, they can just use the keywords and phases advertisers enters, and then match them against their index of webpages. But what about the other way around, webpage to the text ads? I can associate the webpage address with the text ads easily by storing them in database, but it will be a problem when new webpages join the ad network. You can't run all the keywords and phases of the ads against the new webpage everytime a new webpage is added, too much resource.
How will you do it?
Many thanks.
I am implementing a Google Adwords-like Text Ad thing. In Adwords, advertisers enter keywords and phases in their ads. When visitor visits a webpage with potential Google text ads, I want to know how they link the webpage to the actual text ads? Linking those text ads to the webpage is easy, they can just use the keywords and phases advertisers enters, and then match them against their index of webpages. But what about the other way around, webpage to the text ads? I can associate the webpage address with the text ads easily by storing them in database, but it will be a problem when new webpages join the ad network. You can't run all the keywords and phases of the ads against the new webpage everytime a new webpage is added, too much resource.
How will you do it?
Many thanks.