Reloading page with different content.

http://www.jzie.com/

There's the site...basically what I want to do is instead of use SSI or PHP or something to include all of the things that are going to be on every page, I want to use it to include only the part of the page with content that would change from page to page.

Ex...when I click on a link, I want to reload the same page, but the box with that picture and text to be different. If that makes any sense, is this possible?

Oh, and I don't want to use frames...

Thanks

You could have different includes for different pages, and it would load them appropriately. The method would depend on the server side language you used.