Preserving RGB in photoshop

[Meths]

Is there any way to preserve the rich, bright colours of a business card graphic that was designed in RGB colour, when converting to CMYK for getting it printed? (CYMK is the standard that most printers insist upon)

Thanks.

[MotherNatrsSon]

Use pantone colors instead. Most printers accept them also.

MNS

[bradyj]

Out of visual light -- CMYK can display only 7%. RGB can display only 13% --- which means there are certain colors that cannot be displayed when printing. MNS is right, if you want to pick a clean color, go with http://www.pantone.com colors, you're printer will know what they are and you can pick specific ones in Photoshop (double-click on the color bar in your toolbox, and select 'custom'. Pick Pantone Coated, uncoated, etc. from the dropdown menu).

This option will be more expensive. If you have photographs or other colors in there you may need to do it CMYK + a pantone color.

But, technically, since Printing colors reflect light, and Monitors (RGB) & TV's absorb light, you can't get the CMYK to match the RGB exactly. And Blue and red are typically the colors that tend to go dull, depending on the printer and the material.