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View Full Version : HTML Webpage is not searchable - help??



colcar2008
05-12-2008, 09:48 PM
Hi All,

Can anyone help me? I am wrecking my brain trying to figure out a solution to my problem.

I just developed a website for my uncle and have it hosted. The website is:

www.irishplantandtruckexports.ie

I tried using the meta data tags, description and keywords, but I can't seem to find it in any search results from search engines. See the folowing extract:

<META NAME="description" CONTENT="D & M Plant Truck and Trailers, Kinefad, Edenderry, Co Offaly, Ireland">
<META NAME="keywords" CONTENT="D and M Plant truck and trailer exports, plant, trucks, trailers, competitive prices, irishplantandtruckexports.ie, Ireland, Poland, Ukraine, Russia, Germany, Europe">

How am I supposed to make it searchable?

Thanks in advance

Col

P.S When viewing the source, please excuse my coding, I'm not that used to html.

VIPStephan
05-12-2008, 11:51 PM
Most search engines nowadays don’t give a damn about meta keyword tags.
Search engines are like screen readers: If they find useful text with proper keywords in it it will eventually be indexed. Images need senseful alternative descriptions (alt attribute)
Search engines do recognize some semantics such as when headlines are used etc. so apply semantics (http://boagworld.com/technology/semantic_code_what_why_how/) to your documents.
Framesets are the worst you can use. It makes your site less easily manageable, maintainable, and indexable. Plus, it’s not very user friendly and accessible. (Search engines might find the main frame’s file and will display those only, so the menu won’t be accessible if one is landing on a page from a search engine.)
If your content ist changing frequently, search robots will visit your site more frequently and therefore update their index more frequently.
To get your site on the index you have to have patience. Can take up to a month for Google to put your site on the index.


You can manually submit your sites to some search engines’ queue of sites to index. Here’s some info: http://smartz.com/Search-Optimization/HowtoManuallySubmitYourSitetotheSearchEngines/default.aspx

And something off topic: Your images are way too big in terms of file size. Keep them below 50KiB (unless you’re actually displaying a photo gallery).

And your German sucks. :p

gnomeontherun
05-13-2008, 12:46 AM
Do what VIPStephen said...it didn't show his post until after mine, and well he said it better than me.

PS: Why translate into so many languages if you don't actually have a quality translation? From the other thread you posted, I don't think you should just put a lousy translation. That is likely to cause people of those languages to think your business is crappy. If they can't read English and want to read it, then they can translate it themselves.

colcar2008
05-13-2008, 10:52 PM
Hi Stephan/Jeremy,

My website did have to get reviewed by a German.... :)

I know my German is crap...I used an online translator! My uncle wanted it in German also as he was exporting to Germany..unfortunately I didn't know anyone from Germany and desperate times call for desperate measures. Is there any software or code/program that can help me?

I know framesets aren't fancied by many!! Have you got any tips for me that I could use to improve my website (please don't say start again....). I'm using FrontPage as my editor so it was so hard to layout the tables and pictures the way I have them in the current site.....

Sorry about the image sizes, but I'm new to this so gona make mistakes. Is there anything I can do to keep the file size below 50KB whilst keeping the image quality??

Also I used the Normal editor in Frontpage editor so I think this is why you were seeing "non-semantic" code.

Thanks for the help it's very much appreciated as I'm new to this stuff!!

Thanks again

Col

bazz
05-14-2008, 04:43 AM
Having typed my reply, I am aware it may sound harsh so, apologies for that. It's not meant that way.

I just have a BIG issue with people who try to build sites and who aren't yet ready. OK so it may only be for your uncle but, I don't see why it is right to provide a 'product' for anyone - least family, where it might cost them significantly in terms of lost customers. (I am forever having to help out people, who have had a shoddy website and for, which they paid up to 500gbp - that's nearly 1000 USD).

Hi Stephan/Jeremy,

My website did have to get reviewed by a German.... :)

I would imagine that if you are aiming at a German audience then it should not only be readable by German-speaking people but, also, respectful to their language otherwise, they will likely go elsewhere for business.



I know my German is crap...I used an online translator! My uncle wanted it in German also as he was exporting to Germany..unfortunately I didn't know anyone from Germany and desperate times call for desperate measures.


Y'know that just says to me .. "I'll put any old guff into German and hope they will warm to our business/product/services".
Sorry if I sound harsh but, first impressions count. If you (or your Uncle's), business gives the slightest 'stuff' about its customers then, at least, you ought to make an effort. Were I German, I wouldn't give that business the time of day because (as said in an earlier post), if you don't know German, say it in English. How many customers have you just lost your Uncle? It is very important to show customers that you care and that strats from the 'first impression', often, the website.



I know framesets aren't fancied by many!! Have you got any tips for me that I could use to improve my website (please don't say start again....). I'm using FrontPage as my editor so it was so hard to layout the tables and pictures the way I have them in the current site.....


It's not that framesets aren't fancied by many. Search Engines don't like them, which means that what the searcher finds will, often, be one frameset and not, the full page. So then, they can't navigate to the rest of your site.



Sorry about the image sizes, but I'm new to this so gona make mistakes. Is there anything I can do to keep the file size below 50KB whilst keeping the image quality??


Oh-h-h, I do sound harsh but, your Uncle is running a business? We all have to learn somewhere and I credit you for trying but....how much business has your uncle lost because people find a site which, either, they can't navigate or, because they can't warm to the translation or they have to wait ages for the page to load? Maybe it would be a better economic decision to employ a professional because the business generated would possibly more than pay for the cost of the site?



Also I used the Normal editor in Frontpage editor so I think this is why you were seeing "non-semantic" code.


Nope. the real reason why we are seeing non-semantic code is because it is wrong. Take a look at w3schools.com and tizag.com for tutorials for building web pages etc. Frontpage, shall we say, is not the best way to go.




Thanks for the help it's very much appreciated as I'm new to this stuff!!



Ok understood but, I reckon you ought to take a step back. Let your Uncle hold back on a website either, until you have spent about three months perfecting your efforts into a professional finished product (before releasing it on his customers), or look around your local area. Maybe there are local organisations such as scout groups or charities, where you can build a site for them (free), as a project for you. After a short period, you will be proficient to some degree and then be able to do good stuff for your Uncle or other customers and get paid.

bazz

colcar2008
05-14-2008, 01:11 PM
Thanks Bazz.

Will relay the comments to my uncle. I didn't agree with him having it in different languages anyway so I think the best thing is to only provide the english version and probably give a link to an online translator.

Yes you comments were harsh, but accepted!!

Col

:(

bazz
05-14-2008, 02:09 PM
Hi colcar,

I had a 'fatal exception in the tact and diplomacy part of my brain last night. Instead of using the word 'you' I should have said 'it' meaning, the website.

Still, if you stick with web dev, for about 3 months you'll look back and see how much you have learned.

I'll help where I can.

ps. you from ireland?

bazz

abduraooft
05-14-2008, 02:17 PM
here is another article on SEO, http://www.btbroadbandoffice.com/businesstoday/0,,5733877,00.html

VIPStephan
05-14-2008, 06:18 PM
Honestly, if your uncle has a serious and professional business he should also have a serious and professional website or none at all. Then the main questions to ask yourself are: What’s your target audience and what message do you wanna get across? The second one is pretty easy to answer: You wanna sell and export trucks and stuff. The first one isn’t as easy and requires a definitive choice. Where do you wanna export? Why should German or Polish people get trucks from you and not from local dealers in Germany or Poland? Is it worth the effort?

I’m not proficient with the construction and machinery business but I’d guess that people that are interested in trucks know (and get to know) sources through word of mouth or specific tradeshows, and your website would only be useful if they already know your business from somewhere else. For example, barely any people contact me for work (or come to my website) because they found my portfolio website in a search engine (although it’s pretty far on top if you put in my name). They have either heard from me through these or other forums, or I’ve contacted them and given them a link to my site for more info on what I did and can do.

So, what I’m trying to say is: People that come to your site will probably do it because they are already certain that they wanna get info from you, and they would be prepared to read english text. Additional text in foreign languages would be a nice addition but it definitely has to be done properly, and if you decide to have, for example, German text there you also need to specifically address potential German customers by decent marketing. Just translating some text doesn’t do much good if you don’t provide more reasons why foreign customers should buy your products.

I could translate the text into German for you but it would still sound somewhat unprofessional because of the choice of words. It doesn’t suffice to just translate text, it has to be written with the right choice of words and emphasis to attract and keep attention.

That said: To make a professional impression not only does the text have to be written with correct syntax and vocabulary, it should also sound professional. And there’s a reason why there are professional marketers and professional copywriters. They are useful at times and can improve business a lot through the right choice of words and sentences and the right psychological approach.

Also, a professional company usually has a professionally looking website (which works together with the above mentioned). A thoroughly thought out, designed, and established corporate identity (company logo, colour(s), font specifications, etc.) leads to a high potential of recognition and a potentially higher number of customers. The website as it currently looks is the far opposite.

OK, that website has got one good point and that is the information it provides. Now you just need to put it in a more appealing “package” (design) and it will make a much greater impression. For example, the Comic Sans MS font instantly invokes an “amateur” feel inside my head because that’s what some 15 year old girl would use on her MySpace website (along with some animated stars as background). Although I would never endorse it to buy something from there you can get some inspiration for professional looking website designs at Entheos (http://entheosweb.com/photoshop_templates/industrial.asp) or Templatemonster (http://templatemonster.com/category.php?type=1&style=&search_words=truck&cat=&author=&tid=+-+item+number+-+&x=45&y=2) and draw something from there. Notice how they never use Comic Sans MS in their designs – and how they do use colors to draw the attention at certain spots on the page.

Also, optimizing images for the web doesn’t necessarily mean that they lose quality so much that they can’t be viewed properly anymore. You can safely set the quality to 80&#37; and save a whole lot of bandwidth (and visitors’ nerves) without even noticing any loss.

To conclude: I can only second what has been said already. Your uncle would be better off paying some €3000 (once) for a decent website development and earn a lot more through the raising attention you will get – or to make the point clearer: He will loose business if he doesn’t do that.

And by the way: I can see the small text on your entry page. #1: You didn’t specify a body background color and mine isn’t white by default. #2: Rather than bringing you at the top of search results earch engines can even punish you by banning your site from their index because they might interpret this as keyword stuffing (http://en.wikipedia.org/wiki/Keyword_stuffing). Just have meaningful text on your sites along with clean code and you’ll see improving results.



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