View Full Version : Marketing Help.
11-19-2002, 05:19 PM
I am creating my website www.windmillwebmaster.com and am trying to get market research information on the future of web designer demand and small networking (especially wireless) demand. Basically as I write up my sections on the services I intend to offer, I am at the same time evaluating my service options. I want to make sure there is still a strong demand in my area of NYC and that I can compete. Also I want to know what kind of demand there is going to be in the next couple of years compared to the supply. There seems to be a new web designer popping up every 2 minutes and I want to know at what point I need to change my strategy. I want something official like Gartner Group but more catered to a smaller sized business like mine. Any recommendations would be helpful.
11-21-2002, 12:35 AM
A couple of suggestions - these are not "exactly" marketing related, however they will probably affect your marketing profoundly:
1. I would list the technologies you are experienced with (in Networking AND Web Development), in case the client knows what kind of technologies they are interested in implementing. If they don't know, listing your experience will likely be even more impressive. :) i.e.:
Any certifications which you hold
SQL Server 2000
These are just examples in no particular order, but you get the idea.
2. A bit of constructive criticism - there are a few spelling and grammatical errors spread throughout the website. In my experience, this will turn off some clients immediately since they will equate it with a lack of professionalism/intelligence/education (no matter how much you know, or how well you code!).
3. If you want to compete with other Web Developers, the website should be pleasing to the eye. I won't get into details here (and I'm a bit burned out on graphics myself anyway), but basically the layout is drab and inconsistent in the use of fonts, colors etc., and frames are not widely used on professional websites (for too many reasons to list here).
If a potential client isn't aware of what their real needs are (especially regarding data), and they are just judging by their visual impressions, they may pick a 16 year old web designer that is GREAT at design (and there are LOADS of them in this forum) but doesn't even know the first thing about databases or server-side languages, instead of meeting their data management needs.
Please take this as constructive criticism, in response to your question. Because as I see it, the examples I have posted above will definitely detract from a potential client's impression. Hope this helps. :)
P.S. Regarding the demand for wireless knowledge (networking especially, and also wireless application development), I think that it's only increasing no matter how bad the overall technology market may seem right now...
11-21-2002, 04:42 AM
I'm reluctant to reply because I am pretty much a direct competitor with you. I am based on Long Island and I offer all of the services you mention on your site. I believe that since it has become increasingly easy for people to create their own sites with wysiwyg editors, web developers need to stay a few steps ahead of the average person (obviously). I donít think a good developer should ever be content with the programming knowledge they have. Offering wireless would be an advantage, but I do not think there is enough of a demand yet to support an entire business.
One piece of advice, don't be afraid to do a few selective sites for free. The word of mouth publicity has paid off for me!
11-21-2002, 11:58 PM
Very nice website webmarkart. If I was a potential client I would be impressed by the examples of your work you have provided. :)
P.S. That's another thing I forgot to mention - working examples of what you can do (i.e. a shopping cart, graphics, wireless stuff, etc.) are a big seller, since the potential client can see with their own eyes that you have already done similar work.
11-22-2002, 04:53 AM
thanks for the compliment whammy!
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